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Why Automate Your LinkedIn Prospecting?

If you've been doing your LinkedIn prospecting manually, you know it's a time-consuming process. First, you must find the right leads – which can be a challenge. Then, you have to send them a personalized message, hoping they'll respond. And even if they respond, keeping track of the conversation can be hard. Automating your LinkedIn prospecting can help solve all of these problems. Automating your LinkedIn prospecting can save you time and help you build better relationships with your prospects.

What are the Steps Involved in LinkedIn Prospecting?

Here is a quick overview of the steps involved in LinkedIn prospecting:

  1. Research your target market: The first step is identifying your ideal customers. Spend time researching your target market and identifying the key decision-makers on LinkedIn. 
  2. Find contact information: Once you understand your target market, it's time to start finding contact information. LinkedIn makes this easy by providing vast data on users, including their email addresses and phone numbers (if they have made this information public).
    If they do not have their contact details publicly accessible, you can find them manually or use many tools on the internet that could help you find them, or you can just try to connect them via LinkedIn.
  3. Connect with prospects: The next step is to reach out and connect with your prospects on LinkedIn. You can do this by sending them a personal message or connection request.
  4. Start building relationships: Once you have connected with a prospect, it's time to start building a relationship. This can be done by engaging in conversations, sharing relevant content, and offering helpful advice.

Once you've established a relationship, you can then start requesting for a sale but don't be pushy! If you've done your job right, the sale will happen naturally. Just be patient and let the relationship progress at its pace.

 

We all know how important it is to stay connected with our professional network, and LinkedIn is a great way to do that but let's face it. Manually reaching out to our connections and following up can be a lot of work. Fortunately, there are tools that can take care of all that for you. 

Prospecting Tools

There are two tools modern tools that will help you with LinkedIn prospecting. They both allow you to automate your entire outreach process, from initial contact to follow-ups. So, if you're looking for an easier way to stay connected, be sure to check them out. You'll be glad you did!

Their approach is, however, different.  LinkedIn prospecting tool Waalaxy requires a Chrome plugin installed in your browser and a LinkedIn tab open on your computer for actions to run. This allows them to send requests and messages from your account with the same IP address without putting your account at risk. 

The second LinkedIn prospecting tool LiProspect is, on the other hand, a SaaS application completely hosted in the cloud. As it is a 100% Cloud-based platform; thus, this application works even when your PC is off, and you do not need any browser extension.

With tools like Waalaxy and LiProspecting, you can quickly find leads that match your criteria and then reach out to them with automated messages. Plus, these tools will keep track of your conversations for you, so you can always follow up at the right time. You can even connect your LinkedIn inboxes to your CRM with the Dashed AI tool and turn your outreach activities into data.

Last Thoughts

LinkedIn prospecting is not about contacting as many people as you can, but it is about selecting the ideal customer, contacting them with the right message, and building a relationship with them. Sometimes starting your conversation like, "Hey, we have the right candidates for you, let's jump on the call to discuss our cooperation. When are you free?" is not the right approach. 

Would you spend your time with some stranger you don't know just to hear sales pitch? Probably not! Nobody likes to be bombarded with sales pitches. So, focus on building a relationship first and foremost because changing your approach will differentiate you from others who are still doing that. Instead, first, focus on providing value and building trust. Reach out and introduce yourself. Tell them what you do and how you could help them. Be helpful and genuine, and the rest will follow.

Don't be afraid to reach out – even if you don't get a response right away, the worst that can happen is that they'll say no. So go ahead and give LinkedIn prospecting a try – you may be surprised at the results.


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Jan Tegze
Jan Tegze, author of the book Full Stack Recruiter, results-oriented Talent Acquisition Leader with extensive experience in full life cycle recruiting, and broad knowledge in international recruiting, sourcing, recruitment branding, recruitment marketing, and pro-active innovative sourcing techniques. Author of the Sourcing.Games, and blogger who believes that recruitment is a great field and he is constantly trying to make it better.
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