The Most Important LinkedIn Metric You Should Be Tracking
LinkedIn is one of the most popular social networking sites in the business world. It is a great platform for networking, job hunting, and promoting your business. However, many users only focus on the number of likes and shares their posts receive. While these are important metrics, they shouldn't be the only ones you focus on.
Comments are also important because they show that people are engaging with your content. If people are commenting on your posts, it means they are paying attention to what you're saying. They might even share your content with their own networks. This can lead to more leads and sales for your business. So don't overlook the importance of comments when measuring the success of your LinkedIn strategy.
How to Track Your LinkedIn Activity
To make the most of LinkedIn, you need to regularly post updates, share articles, and connect with other professionals in your field. But many LinkedIn users do not know how to get the right data about their LinkedIn activities. And I am not talking about the number of likes but also about all the engagement these posts create.
You need to start tracking data if you are serious about your LinkedIn presence. The first step you will probably do is to open an excel spreadsheet and start adding the information there. But after some time, you will realize that tracking activity on all posts and keeping track of all those sent messages and responses is a feat beyond pressing.
Manually tracking your LinkedIn activity takes a lot of time and can be difficult to keep up with. In contrast, using an application to track your LinkedIn activity can save you a lot of time and help you stay organized. Applications like Shieldapp track your LinkedIn activity and provide valuable insights, such as who has viewed your profile, who you have connected with, and what groups you are a member of.
Other applications like Dashed AI make it easy to turn your inMail outreach into data and make it easy to understand what is working or what is not working. Ultimately, using an application to track your LinkedIn activity is the best way to stay organized and make the most out of LinkedIn.
Both of these tools are the best tools designed to help you understand your audience and how they interact with your posts and with you.
Last Thoughts
Unless you're regularly active on LinkedIn, you might not think to track your activity on the site. However, there are actually several good reasons to keep an eye on your LinkedIn activity. It can help you to gauge the effectiveness of your networking efforts. If you find that your connections are responding well to your posts and messages, that's a good sign that you're on the right track.
Also, tracking your LinkedIn activity can help you identify any potential problems early on. For example, if you suddenly stop receiving responses from your contacts, that could be a sign that something is wrong with your account. You can stay one step ahead of any potential issues by keeping an eye on your activity.
