Hey, it’s Greg Hawkes. And we’re going to be doing some open sourcing today. So welcome to a new segment. Really what I want to do is go over some Boolean basics, because always be questions around, well, how do I build a search string? How do I, what keywords should I use? So there’s a couple things you can do when you start out. And that’s really just researching, getting to know what Whatever you’re looking for what some of the jargon around, around what you’re looking for. So let me share my screen. And boom, Boolean is basically like using AND and OR operators. There’s some syntax built into Google that can help you pinpoint things like we always use what’s called a site search, which is basically site, semi colon, and then you can basically tell Google to look specifically into any website, you can see some examples of recent searches that I’ve done. But before we get there, you’ll notice I’ve already got some keywords in here is about knowing the keywords about knowing the segments that you’re looking for. Okay. So, for instance, I always use this example because I was looking for fire suppression engineers, back in my agency days in nice, it is a certification, specifically for fire suppression engineers. So if you just were to put in nisin firstname.lastname@example.org, for example, let’s see what we can pull.
First Name, well, is this, okay? So I mean, just without using any specific type of bullying, you have some lead websites that you can go to recognize training providers, look at that. That’s a direct email right there, that’s probably something that you can look up. So you add a site search around it, like if you look on, like, for instance, LinkedIn, for example, we always like to use LinkedIn as an example in general. Right. But when you got some nice engineers that have their emails included, which is an added bonus, right? So really, I didn’t use any end in or operators, I’m just typing in some of the things that I want to look. Look at. So but these are direct emails from people and specifically on LinkedIn.
Let me see if there’s another slight like, like if you do. This is a conference site. If you do this to sketch calm and look nice. Not too much stuff. But if you look at conferences, let’s go straight to conferences.
You can pull a nice, that’s related. That’s definitely something that you want to look at. So you can look through these and a lot of times they have speakers in attendees. So I’ve just put some random stuff here. So a bunch of random stuff. What is this? Let’s just go in here and see what happens. Oh, my connection is not private.
Sure. Okay. So the thing is, with a lot of these conference sites, they have speaker lists, invited speakers. So you can have a list of nice engineers, they’re looking to go through all these confirmed invited speakers. But as you said, BIOS too. Isn’t that great? Isn’t that great? That’s just one prime example. A lot of these folks. You can look up directly on LinkedIn and some other resources you can like literally Google, let’s Google this physicist. Let me see if I can Google this physicist. Shane line. I want to copy that. Copy and paste it they have all they have videos, presentations, and videos. Copy this to the keynote. Yep, this is him. This is his look. The other thing is he leads you to another pathway, Google Scholar. That’s another place that you can go to find people. And this is literally off of one keyword nice it okay. Use the same thing for other industries. You can use stuff like the GSB GPA UC system, these are really great examples of how to find people. just strictly keywords, just understanding what market you’re in. So GSB GMP is a bio biotech type of manufacturing type of thing, whether this way this contract manufacturers, that’s something that I want to look at. I’m not really looking for this right now, but I’m using this example. And you can take your resume. But a lot of times when you type in a resume, you get samples. So by just using basic Boolean, you could say, minus sample, minus template. And you could pull up resumes. So these are neither resumes nor folks. Okay, and you’ve got direct emails here. You’ll also click on images. And get some more examples. So again, you get like SlideShare is another one, SlideShare script. Those are both places that you can go to site search as well. So really, I’ve shown you a couple of spots right here, and I’m already going down the rabbit hole, I’m all you’re already going down and some of these, these places that definitely gonna have to do more videos on. But it really completely starts with the keywords if you understand what keywords to look for. You can combine different Boolean I haven’t even done it and or statements, okay, like literally, it’s, it’s about using Google to search with keywords. Because the way they’ve they’ve made Google it, you don’t actually have to have long, expensive Boolean strings anymore. It’s more about telling Google what you want in three to five words most times, and then you can usually find the rest. So immediately, you can add things like a speaker list. Let’s go procurement because we go sourcing a lot bigger over there. There are images Well, okay, but we’re not looking for images we’re looking for. Look at this, I mean, literally procurecon definitely a conference that you can check out for speakers, a lot of times speaker, these, these lists have attendees as well. So I’ve been digging into a lot of these, because a lot of conferences out there right now, are virtual and are low-cost or free. So definitely check that out. This is just a starting point. I expect to be doing a lot more videos where I get really granular with this stuff. But I just wanted to get kind of give everybody an intro into the kinds of things that you would that you can do with Google. Because it can be very eye-opening. And you don’t have to overthink it, you don’t have to dive in very far to find where candidates live and where to find prospects. Okay, so I wanted to show that. So I think I’ve done a good job of just giving some basic background on how to start a search. We’re definitely going to get in deeper as we make more of these videos. So but yeah, thanks for joining, open-sourcing, and I look forward to doing more of these