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Do you want to write Linkedin posts that go viral? It's not as hard as you might think.

Creating successful viral posts on LinkedIn can take your professional profile and business to the next level. Anywhere from finding your dream job to getting in touch with a  like-minded group of people is possible.

But how do you do all that when no one is engaging with your post? By following a few straightforward rules, you will boost the odds of capturing people’s attention and allowing them to effectively engage with your posts.


1.) Choose a Popular Topic

If you want your LinkedIn post to go viral, the first step is to choose a topic that people are interested in reading. This does not mean simply trusting your gut and going with what feels the best at that moment.

You have to perform proper research and pick a top-performing topic. Use specific keywords to explore different trends and themes and analyze what people are looking for.

Doing your research is going to help you unveil trends about your target audience and the kind of posts they like to read and interact with.

What is working every time? Emotions. Everything that makes people laugh, smile, or create any positive emotion will often guarantee a high number of likes, comments, and shares.


2.) Publish at the Right Time

An important part of the success equation is publishing your content at the right time. You want to get in front of the viewers at a time that makes the maximum impact. This means determining an instance when your target audience is online the most.

LinkedIn itself suggests the best times to post as between Tuesday and Thursday, in the early morning, during lunch, or in the early evening. Additionally, there is a sweet spot between 10 in the morning to 11 a.m. on Tuesdays.

However, also keep your target demographic in mind and where they reside. You want to post according to their time zone.


3.) Respond to Comments

An essential method to increase the chances of your content going viral is to reply to any comments that people may leave on your post. Replying to comments boosts your post’s engagement.

This way, LinkedIn is more likely to promote it on people’s feeds, helping you reach a wider audience.


4.) Understand LinkedIn Hashtags

Create your LinkedIn content with a hashtag in mind. Hashtags can be a great resource to target large audiences that are classified into a group under that particular hashtag.

Hashtags essentially allow LinkedIn users to “listen” to content that interests them. This, in turn, creates better engagement for posts that include those hashtags.

Adding more than three hashtags however, will have an impact on your post visibility.


5.) Create a Call-to-Action

Similar to your regular posts on your regular website, LinkedIn posts should contain a CTA as well. We we've all seen LinkedIn posts with “Do you agree?” or “Agree?” at the end of those posts.

Provide your readers with an action step. For example, if you have an e-book relating to the topic you have published, encourage your readers to download it with the aim of collecting their email addresses.

You can also direct your readers to your blog or your personal portfolio or website. Or, you can simply urge them to like, comment, and interact with your content in any way to maximize the reach of your post.

Final Thoughts

The size of your network will also play a part in how visible your post will be, but even if you don't have a ton of connections on LinkedIn, there are still ways to get your content seen and shared by your connections. By following these simple steps, you can increase the chances that your Linkedin posts will go viral.

Always write posts that are relevant to the people who you want to reach, and make sure to use keywords throughout your content.

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Jan Tegze

Jan Tegze, author of the book Full Stack Recruiter, results-oriented Talent Acquisition Leader with extensive experience in full life cycle recruiting, and broad knowledge in international recruiting, sourcing, recruitment branding, recruitment marketing, and pro-active innovative sourcing techniques. Author of the Sourcing.Games, and blogger who believes that recruitment is a great field and he is constantly trying to make it better.